Archive for GM

General Motors Company Overview

Posted in Uncategorized with tags , , on December 2, 2008 by mjung18

General Motors is one of the America’s “Big 3” auto makers and is currently ranked number four on the Forbes Fortune 1000. GM is the parent company of 10 different auto makers both foreign and domestic. General Motors was officially founded in 1908 when they began production of their first automobiles under the brand name Oldsmobile. Within the last 100 years GM has continued to raise the bar in the automotive world in the areas of technology, safety, innovation and customer satisfaction.

gm logo

The General Motors headquarters is located in Detroit Michigan, which is also home to the largest General Motors assembly plant. GM has well over 27 different assembly plants in North America with a majority in the United States. GM also has a number or assembly plants, parts factories and machining plants throughout Canada and Mexico as well as factories around Europe for the GM companies found over seas.

Currently General Motors has become one of the leading automakers concerned with making more environmentally friendly cars, trucks, vans and SUVs. In addition to designing realistic energy efficient automobiles, GM also prides its self on how eco-friendly all of their plants and factories are. The leaders of General Motors have put forward every effort to ensure that they are not only providing stylish, dependable automobiles but that their cars are also environmentally friendly and responsible as well.

General Motors was also the first auto maker to provide customers with a built in safety feature that monitors all GM cars called OnStar. This state of the art security and safety feature allows for drivers to monitor their vehicle, make hands free calls from inside their car as well as 24\7 monitoring by trained advisors that will be notified in the case of an accident or if your vehicle’s airbags deploy. If these sensors are tripped, an OnStar representative will immediately be patched into your car and is there to call for help in cases where drives may not be able too, provide first aid information, or simply talk with occupants until help can arrive. OnStar is a feature available on many GM models and is an exclusive feature to members of the GM family of cars.


Photo Credit:
Photos applied from Google Images

Information Citation:

Forbes Fortune 500, (2008). Message posted on

General Motors Corporation, (2008). Message posted to


How Did They Get To Where They Are Today: GM Time Line

Posted in Uncategorized with tags , , , , on December 2, 2008 by mjung18

Below you will find a time line illustrating the history of General Motors.  Of coarse not EVERY GM milestone will be listed, but many of the major happenings, developments and advances given to the world by the American auto giant are represented.



  • Randsom Olds and Olds Motor Vehicle Company produce first Oldsmobile.


  • The Opel-Patent-Motorwagen-System Lutzmann becomes the first motor car built by Adam Opel in Germany.


  • The Curved Dash Oldsmobile becomes the first American car produced in large numbers.




  • William “Billy” Durant takes control of Buick Motor Company.


  • Cadillac produces a car which is credited as the first step to closed-car designs; the Osceola.


  • Buick makes the 1907 Model D which becomes the first four-cylinder production car.


  • Edward Murphy founds the Oakland Motor Car Company which is today known as Pontiac.


  • William “Billy” Durant founded General Motors on September 16th.
  • Durant incorporated Buick Motor Company.
  • Oldsmobile joins the newly formed GM family on November 12th.


  • GM purchases half interest in the Oakland Motor Car Company on January 20th.
  • GM acquires Cadillac on July 29th.
  • GM purchases Rapid Motor Vehicle Company, which is known today as GMC.


  • Cadillac is the first to offer a closed body style of car as standard. (Seen Below)


  • William Durant founds Chevrolet.
  • GM Export Company is founded to help with sales outside of North America.


  • GM purchases operating assets of Chevrolet in May.

1919:1910 Cadillac

  • Construction of GM Building begins in Detroit Michigan. (Seen below)general_motors_building


  • Buick introduces 4-wheel breaks.
  • Copenhagen Denmark becomes the home of the first GM plant in Europe.
  • Ethyl gasoline is introduced by GM Research Company.


  • GM purchases U.K. auto maker Vauxhall.


  • The first Pontiac is introduced; the 6-cylinder “The Chief of the Sixes”.


  • GM acquires majority controlling interest in German auto maker Adam Opel AG.


  • Cadillac introduces the first 16-cylinder engine.


  • GM’s 2-cylinder engine is used in trains.


  • The Opel Olympia becomes the world’s first car with an all steel body and frame.


  • Pontiac is the first to offer a gear shift on the steering column


  • GM sales outside of the US and Canada break the 350,000 mark.


  • GM celebrates the production of its 25-millionth U.S.-made car.


  • GM converts 100% of its productions to the allied war effort.


  • Cadillac and Oldsmobile introduce the first V-8 engine.


  • The first hard-top automobile is introduced by Cadillac; The Coupe de Ville. (Seen Below)



  • The Powerglide Transmission is introduced my Chevrolet.
  • Chevrolet becomes the first auto maker to offer an affordable car with a fully automatic transmission.


  • Buick, Cadillac and Oldsmobile become the first to offer power steering.


  • Buick, Cadillac and Oldsmobile become the first to offer power breaks.
  • The first production sports car is introduced my Chevrolet; the Corvette. (Seen Below)


  • GM offers the first 4-door “pillarless” hardtop automobiles.


  • The Pontiac Bonneville is introduced.
  • Pontiac offers the fuel-injected engine in the Bonneville.


  • GM celebrates its 50th anniversary.


  • Chevrolet introduces the El Camino and the Corvair.


  • GM produces its 75-millionth US-made car.


  • Chevrolet introduces the 1964 Malibu.


  • The Pontiac Firebird and the Chevrolet Camaro are introduced.


  • April 21st marks the 100-millionth automobile made by GM in the US.


  • The 50 story GM building in New York opens.


  • GM makes the navigation system for the Apollo 11 moon landing.


  • GM introduces no lead or low lead engines for all 1971 models.


  • The first GMC motor home is introduced.


  • Chevrolet makes the first major styling change to the Corvette since its introduction.


  • GM acquires the high-performance auto maker Lotus.


  • GM purchases 50% of Swedish auto maker Saab.


  • GM introduces the Impact, a new totally electric car.
  • The first line of Saturn cars rolls off the line on July 30th.


  • GM celebrates the production of the one-millionth Corvette.


  • GM sells Lotus to European auto maker Bugatti.


  • GM becomes first company to put day-time running lights on all 1995 models.


  • GM announces that a new security feature called OnStar will be an option on 1997 front wheel drive Cadillacs. (Seen Below) onstar1


  • GM joins with XM radio to offer satellite radio in their cars.
  • Adam Opel celebrates 100 years of production.


  • GM announces plan to eliminate the entire Oldsmobile line of vehicles as well as the company.


  • Cadillac introduces the CTS which is marked as the first major design change away from traditional Cadillac designs.


  • GM acquires majority of Korean auto maker Daewoo.
  • Buick Celebrates 100 year anniversary.


  • GM announces that they will offer hybrid engines in several models of cars, trucks and SUVs.


  • The last Oldsmobile rolls off the line.
  • GM delivers the first fill-size hybrid truck.
  • OnStar reaches 3 Million customers.


  • GM announces the introduction of a smaller Hummer SUV, the H3, after the overwhelming success of the larger H2.
  • Pontiac announces a limited pre-order program for the Solstice Roadster and received 1000 orders in the first 41 minutes. (Seen Below)


  • The Saturn Aura is named 2007 North American Car of the Year.
  • Saturn begins offering the wildly popular VUE with a hybrid engine making it the lowest price hybrid SUV on the market.


  • GM faces largest drop in sales since the Great Depression.


  • GM, Ford and Daimler-Chrysler announce possibility of multi-billion dollar federal bailout due to poor US and world economy.
  • The Chevrolet Impala and Chevrolet Silverado are named 2 of the top 10 selling cars in the US.

This brings us to the current day.  As you can see, General Motors has had a long, productive and impressive life, with more to come in the future.

Photo Credit:
Photos applied from Google Images.

Information Citation:

General Motors Corporation, (2008). Message posted to

General Knowledge of General Motors Power Point

Posted in Uncategorized with tags , , , , on November 30, 2008 by mjung18

General Motors & The Groundswell

Posted in Uncategorized with tags , , , , on November 20, 2008 by mjung18

Does General Motors embrace the Groundswell? As I looked at the General Motors website, along with various other social media outlets, I quickly realized one thing; GM has definitely discovered the Groundswell but they are far from embracing it yet. GM has always been noted for listening to customers, especially those customers that end up purchasing a GM vehicle, which makes up a huge part of the Groundswell, but the means in which they are listening to them is very limited.

There are quite a few places on the General Motors website that customers and GM owners can go to voice their opinions, ask questions, or simply communicate with other GM owners, but much outside of their own website it is hard to find GM. If you are to search “General Motors” or “GM” on Twitter, you will get pages of customers referring to the car company, but you will find no one that is actually associated with the automotive giant.

One of the areas in which GM is in fact embracing the groundswell is in, surprisingly enough, the popular social networking site, When you type in General Motors into the search bar, you will get back pages upon pages of results that include fan groups, member created groups relating to GM, along with hundreds of employees that have General Motors as one of their networks. To be completely honest Facebook was one of the last places I thought I would find an overwhelming GM presence, but it seems to be the place to go if you want to support GM or any of its subsidiaries. The GM groups on Facebook will send you updates, news and information about the company, all while providing yet another place for the general public and GM owners to come and voice their opinions about the company and the cars that they are producing.

When it comes to the groundswell and GM, there are definitely things that still need to be done. They have tapped certain aspects of the groundswell, they are listening to their customers and owners, and in many cases they are even talking with the groundswell by releasing information, updates and news in a variety of places, but GM is far from embracing the groundswell as a whole yet. GM should strongly consider tapping into the many different social media outlets that are found all over the web. Twitter and other social media sites like it, are great ways to connect to potential customers that may have discounted or disregarded you in the past. GM prides its self on being one of the most technologically advanced and modernized car companies in existence, but we now need them to bring that over into their online lives as well as their public auto lives.

Article Review: Public Relations and the path to innovation….

Posted in Uncategorized with tags , , , , , , on October 23, 2008 by mjung18

In volume 2, number 3, of the 2008 Summer edition of the Public Relations Journal, I found a very interesting article written by Sandra C. Duhe’.  The articles is entitled Public Relations and the path to innovation: Are complex environments good for business, and sheds a bright new light on the way that I personally look at not only our economy and our environments, but at the way i view businesses themselves as well.  

First and foremost, I found this article more than interesting.  Once I started reading and getting into the hard information I found that I couldn’t stop.  Part of the reason that I found this article so interesting was because, I finally found an article that talked about business and current complex environment in a positive light.  Personally, I was very surprised to learn that businesses tend to be more successful in a complex environment.  Once I finished the article, it made complete since to me that businesses would succeed in these fast paced environments.

One reason I like reading articles about topics such as this one, is because the open my eyes to ideas, that in reality are quite obvious, but many times we overlook.  When you think about these complex types of environments, it is normally quite obvious that the more innovative and new concepts would come from this, but I personally never thought about it that way.  I never realized the importance that an environment potentially has on the creativity of people, firms and businesses.  I also never really thought or realized the importance of a firm’s ability to adapt or change in these complex environment.  Once again, once I completed reading the article, this and many other thoughts and concepts stood out unlike before.  

I found that this article really did help with potential ideas for the company that I have chosen for my final product; General Motors.  As we all know, our economy has hit a rough patch, and it is becoming harder and harder for companies to post profits; this is especially true for the automotive industry.  GM can definately take some advice from this article, especially when it comes down to working with the community and then environment that is around you.  Though GM has already started to play into this idea, they still have a long way to come, and even farther to master the struggling auto market.

Personally I would love to know more about how many of the companies and firms in these complex environments help eachother, all while keeping a healthy and needed level of competitiveness.  I would also like to see more about how firms and businesses located in environments that are not as complex can use some of the same techniques to succceed on the same levels as those that are in the more complex environments.

I also think that it would be very interesting to get specific examples as to what some of these companies and firms used.  I would want to hear of both success and failures, and see what I can learn and take away from all of those.  Lastly, I would have liked to have seen some more information about how to change, adapt and succeed in less complex environments.