Archive for groundswell

General Motors & The Groundswell

Posted in Uncategorized with tags , , , , on December 2, 2008 by mjung18


When it comes to General Motors and their interaction and use of the groundswell, there is definite room for improvement. GM and their subsidiary companies have all began to tap into the groundswell in one form or another. When you look at a company the size of General Motors, many would think that the last thing they would be concerned with would be feed back and communication with past, current and future customers. GM, on the other hand, does a wonderful job with not only gathering information from customers, but unlike many companies, GM uses the information in a constant trial to help improve the company, how they are perceived in the community, as well as ideas to help improve or create their vehicles.

Much beyond the General Motors website, GM has a serious vacancy in the social media networks. Many of these social media networks, such as Twitter, LinkedIn and PRopenmic provide not only people, but companies to greatly improve their inline presence all while opening up a new means in which they can communicate with audience members which they may not have heard from before.

Though General Motors could definitely use some help with their online presence, their community presence is among the best of any other company in their industry. This high level of community involvement not only helps with the GM company image, but like the social media sites on the internet, it allows them to tap into a segment of audiences in which they could have missed before.

As I stated before, General Motors has began to tap into and utilize the groundswell, but there is still much room for improvement. GM and the many companies that are associated with them have the money, resources and the man power to use the groundswell to their full advantage but now we just need them to actually USE IT!!

Photo Credit:

Photos applied from Google Images.

Information Citation:

Li, C. & Bernoff, J. (2008). groundswell. Boston, MA: Forrester Research.


General Motors & The Groundswell

Posted in Uncategorized with tags , , , , on November 20, 2008 by mjung18

Does General Motors embrace the Groundswell? As I looked at the General Motors website, along with various other social media outlets, I quickly realized one thing; GM has definitely discovered the Groundswell but they are far from embracing it yet. GM has always been noted for listening to customers, especially those customers that end up purchasing a GM vehicle, which makes up a huge part of the Groundswell, but the means in which they are listening to them is very limited.

There are quite a few places on the General Motors website that customers and GM owners can go to voice their opinions, ask questions, or simply communicate with other GM owners, but much outside of their own website it is hard to find GM. If you are to search “General Motors” or “GM” on Twitter, you will get pages of customers referring to the car company, but you will find no one that is actually associated with the automotive giant.

One of the areas in which GM is in fact embracing the groundswell is in, surprisingly enough, the popular social networking site, When you type in General Motors into the search bar, you will get back pages upon pages of results that include fan groups, member created groups relating to GM, along with hundreds of employees that have General Motors as one of their networks. To be completely honest Facebook was one of the last places I thought I would find an overwhelming GM presence, but it seems to be the place to go if you want to support GM or any of its subsidiaries. The GM groups on Facebook will send you updates, news and information about the company, all while providing yet another place for the general public and GM owners to come and voice their opinions about the company and the cars that they are producing.

When it comes to the groundswell and GM, there are definitely things that still need to be done. They have tapped certain aspects of the groundswell, they are listening to their customers and owners, and in many cases they are even talking with the groundswell by releasing information, updates and news in a variety of places, but GM is far from embracing the groundswell as a whole yet. GM should strongly consider tapping into the many different social media outlets that are found all over the web. Twitter and other social media sites like it, are great ways to connect to potential customers that may have discounted or disregarded you in the past. GM prides its self on being one of the most technologically advanced and modernized car companies in existence, but we now need them to bring that over into their online lives as well as their public auto lives.