Archive for Public

Are You My Public?

Posted in Uncategorized with tags , , on December 2, 2008 by mjung18

dealership500

General Motors is one of the few major car companies that has the ability to appeal to almost every segment of car buyers or enthusiasts. The many different companies that make up GM all offer a variety of options and features that has the ability to reach many different customers.

Divisions such as Cadillac, Saab and Hummer appeal to people who desire luxury, status and comfort. These divisions also tend to appeal to customers that have a higher income and can afford to spend more money on a car.

The Chevrolet, Saturn and Pontiac divisions are more aimed at appealing to younger customers that desire cutting edge styling, innovative technology features and a lower price tag.

The wide variety or cars, trucks, vans and SUVs that are produced by GM allow for their overwhelming success in all markets with different kinds of clients and customers.

Photo Credit:
Photo applied from Google Images
http://tinyurl.com/5hfeso

Information Citation:

General Motors Corporation, (2008). Message posted to

http://www.gm.com/vehicles/?evar10=homepage_vehicles_link

Which Of Grunig & Hunt’s PR Models Best Fits General Motors?

Posted in Uncategorized with tags , , , , on December 2, 2008 by mjung18

In reference to the different Public Relations models produced by Grunig & Hunt, General Motors fits into 2 of them a little more than the others. The Two-way Symmetric and the Two-way Asymmetric models are by far the most prevalent models that GM utilizes.

GM and the Two-way Symmetric model becomes more obvious in the times in which GM or its representatives are actually meeting face to face with current or perspective customers. This face to face interaction allows for GM to get immediate feed back in response to the information that they are sending out.

The Two-way Asymmetric model is the model most commonly used by General Motors. General Motors is constantly sending out information through a variety of sources, some of which allow for feed back, while others done, but with this diminished amount of feed back coming from their audience makes GM fit into this model more than any other.

twowaymodels

Photo Credit:

Photo applied from Google Images
http://tinyurl.com/5g3wgv

Information Citation:

Doorley, J. & Garcia, H. F. (2007). Reputation Management. In Media Relations (p. 67-101). New York, NY: Taylor & Francis Group.