Are You My Public?

General Motors is one of the few major car companies that has the ability to appeal to almost every segment of car buyers or enthusiasts. The many different companies that make up GM all offer a variety of options and features that has the ability to reach many different customers.

Divisions such as Cadillac, Saab and Hummer appeal to people who desire luxury, status and comfort. These divisions also tend to appeal to customers that have a higher income and can afford to spend more money on a car.

The Chevrolet, Saturn and Pontiac divisions are more aimed at appealing to younger customers that desire cutting edge styling, innovative technology features and a lower price tag.

The wide variety or cars, trucks, vans and SUVs that are produced by GM allow for their overwhelming success in all markets with different kinds of clients and customers.

Photo Credit:
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Information Citation:

General Motors Corporation, (2008). Message posted to

http://www.gm.com/vehicles/?evar10=homepage_vehicles_link